The inside scoop on our company and jewelry design.
Newsletters
2010 Introspective and Looking Ahead to 2011
Dec 27th
It seems every year is passing quicker and quicker. 2010 is coming to a close in just a few days and what a year it has been! Though a difficult year worldwide, there are many positive aspects that we can focus on to enable us to thrive and grow in the upcoming year. Those companies or individuals that perseverate on the negative experiences of 2010 are, unfortunately, positioning themselves for another year of struggle.
Basketball coaching legend, John Wooden once said: “Don’t let what you cannot do interfere with what you can do!” 2011 is the year that we all “CAN DO.” In the new reality of today, much of what life offers is something that we cannot control. We must, however, never let that fact deter us from making the most of every opportunity that does present itself. We must learn to focus on what actions we need to pursue in order to take advantage of life, present and future. We cannot dwell on the past difficulties and simply wait for conditions to improve.
The positive benefits of Custom Jewelry Design
Sep 23rd
Today, you need to utilize every tool in your arsenal in order to nourish profitability. One of the most important industry tools with the greatest potential for success is Custom Jewelry Design. I will continue to pound away at the positive benefits of custom jewelry design because there is no better option to increasing sales, profits, customer base and prestige within your market area.
True Custom Jewelry Design
Aug 19th
We’ve been hearing a lot of discussion lately, in print and internet media, about Custom Jewelry Design. But not all Custom Design is equal. There are differences between true customization, customized jewelry and companies which claim to offer clients a custom choice but, in reality, no custom work is involved.
Custom Jewelry Design
Jul 19th
Expanding your custom jewelry design profile
Here we are already, past the midpoint of 2010. At Innovative CAD Technologies, we just returned from our annual “recharging” (commonly called a vacation!). Here in the Northeast, the weather has been extremely hot and that leads me into this month’s topic. CAD/CAM and Custom Design are the hottest topics of discussion recently.
It seems that many of the major trade publications are continuing to talk about the importance and excitement of Custom Design in today’s jewelry industry. As with last month’s newsletter, I must admit that there is a feeling of great satisfaction to see our ideas on the importance of Custom Jewelry Design being validated by industry experts. CAD/CAM is leading that movement and it is important to get up and running by putting more and more emphasis upon creating one of a kind jewelry for your clients.
Reinventing Your Business
Apr 10th
CREATING A PROFIT CENTER
How can you compete with the abundance of overseas, mass produced merchandise? How can you increase sales, profit and customer lists without expending huge outlays for expensive advertisement campaigns? The question you should ask: What separates the ordinary from the extraordinary?
In our industry, the answer has always been to foster long term relationships through integrity, value and service. Online competitors cannot offer the personalized service that today’s consumer is once again looking for. Mass merchandising houses do not have the staff to provide the expertise required to nurture and develop long lasting rapports with their clientele. The answer is to differentiate your store from the competition by offering true custom design.
There’s a big difference between customizing what is already available or offering custom design. There is a simple and inexpensive way to advertise your ability to create totally unique, one of a kind jewelry which will, in turn, create a lasting bond with the customer that will lead to increased visibility through glowing “word of mouth” endorsements. Create a CUSTOM DESIGN CENTER.
