The inside scoop on our company and jewelry design.
Custom Design
Story of a Special Custom Design
Sep 20th
Every custom design tells a story. It is the story of taking a raw concept and creating a piece that exceeds everyone’s expectations. Once in a while, a special story emerges from a custom design. This is such a story. It illustrates the evolution of a complex concept into a true masterpiece. The story also exemplifies the importance of the teamwork ethic that occurs when the CAD artist and the retail jeweler put their respective talents together to solve issues of design, structure, assembly ease, stone setting issues, and the necessary finishing techniques that are required to bring the beauty of the design to light.
Using Renderings to Get the Word Out
Sep 9th
Today’s incredible rendering software creates excitement within a client when they see their custom design for the first time. It never fails; customers believe that they are viewing a photograph of a finished item, only to discover that it is an attractive virtual creation. Besides the obvious “WOW” factor that showing a series of renderings brings to your customers, you can also utilize your catalog of renderings as a tool to help get the word out that your store is an expert in Custom Design
