How can you compete with the abundance of overseas, mass produced merchandise? How can you increase sales, profit and customer lists without expending huge outlays for expensive advertisement campaigns? The question you should ask: What separates the ordinary from the extraordinary?

In our industry, the answer has always been to foster long term relationships through integrity, value and service. Online competitors cannot offer the personalized service that today’s consumer is once again looking for. Mass merchandising houses do not have the staff to provide the expertise required to nurture and develop long lasting rapports with their clientele. The answer is to differentiate your store from the competition by offering true custom design.

There’s a big difference between customizing what is already available or offering custom design. There is a simple and inexpensive way to advertise your ability to create totally unique, one of a kind jewelry which will, in turn, create a lasting bond with the customer that will lead to increased visibility through glowing “word of mouth” endorsements. Create a CUSTOM DESIGN CENTER.



• Greater customer satisfaction

• Improved visibility

• Consumer loyalty

• Increased profit

• Enhanced reputation within the business community


It’s an easy transformation on your part but will go a long way to promote your ability to create future heirloom quality jewelry. Start with placing a monitor at your point of sale or repair department, perhaps an additional one in a window. If you do not have a monitor available, great results are attained through using digital picture frames. Create a CUSTOM DESIGN CENTER sign in a highly visible area of your shop.

Innovative CAD Technologies, in its commitment to create a team environment with our retailers and in conjunction with our previously announced CAPS program (Creative Alliances Promoting Success), will provide your company with digital media allowing the retail consumer to experience the exciting world of CAD/CAM technology and the unlimited potential that can be found in custom design. Our company will partner with your store to provide you with resin models, sketches of designs and a multimedia story of the creation of one of kind pieces of jewelry.

There isn’t a jewelry store or a retail customer that hasn’t faced the question of what to do with either stones that were inherited or with old jewelry. Why not tap that resource by letting your customer know that you are the expert in custom design and you will work with your customer to get them involved in the design process so that they will ultimately have something of value to cherish for a lifetime and beyond. By letting your clients participate in the romance of the designing process, you will ensure that the results will delight the recipient and will certainly lead to high recommendations for your store.

At Innovative CAD Technologies, we gauge our achievements on the success of our clientele. By viewing our relationships as a team effort, we will help to ensure your continued success.

To further the concept of teamwork and creating meaningful partnerships, we are scheduling a series of informative and exciting web seminars. Keep looking for further information regarding this new approach to our cooperative efforts for success.




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